Effectiveness: the long and short of it | Ben de Castella
Advertising Effectiveness: the long and short of it | Campaign US
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
Are you playing the long or the short content game?
The Wrong and the Short of it | WARC
Advertising effectiveness vs. efficiency: what is important?
How Finding The Right Marketing Strategy Can Bring You Disproportionate Rewards — ScienceFiction
BRAND BUILDING BREAKDOWN: Binet & Field's latest masterpiece suggests we're at a tipping point
Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
The Long and the Short of it — and the implications for Content and Storytelling
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
Interview: Les Binet and Peter Field | Contagious
Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume / Westwood One
How does brand building work? — Applied Brand Science
The wrong and the real of it - Magic Numbers
The Greatest Hits of Binet and Field – Tom Roach
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
The Long and the Short of it. And the implications for Content and Storytelling - Content Marketing Across Borders
Creative Integrated Brand Campaigns - Silver Bullet
The Greatest Hits of Binet and Field – Tom Roach
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
Outdoor Advertising Effectiveness in Long & Short-Term Strategy
Stop focussing on short term creative and start building your brand
Effectiveness: the long and short of it | Ben de Castella
In Conversation with Peter Field and Les Binet: The Long and the Short of It - YouTube
