OGUNUPDATE - During the 1970 FIFA World Cup quarterfinal match between Brazil and Peru in Mexico, Puma paid Brazil's Pele $25,000 for the match and $100,000 for the next four years to
Barça Innovation Hub - Did you know Pele was paid $120K (approx equivalent to 800k nowadays) by Puma to tie his shoes during the 1970 FIFA World Cup? 😮👟 Creating one of
![Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Was Pele Paid to tie his shoes during the 1970 World Cup Final?|Great Marketing PUMA GAVE$120,000|#1 - YouTube Was Pele Paid to tie his shoes during the 1970 World Cup Final?|Great Marketing PUMA GAVE$120,000|#1 - YouTube](https://i.ytimg.com/vi/i-CrFBuHp6I/maxresdefault.jpg)